Effective Strategies for Repurposing Video Content


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Plenty of times companies are looking for ways to publish long-form videos, and during those times the go-to platform of choice tends to be YouTube. However, many companies tend to forget that they can repurpose a singular long video into shorter pieces of content on other platforms as well. With the right strategies, companies can simplify the overall video production process and create a lot of content that they can use across most communication channels.

Importance of video

In today’s age, video tends to be one of the best ways that companies can use to communicate with their target audiences. That means if a company hasn’t started utilizing video content as a part of its communication strategies, it’s time to start doing so. The needs and wants of audiences all over the world have started changing, and attention spans have started getting shorter as well. Additionally, many audiences have started to look for different ways to consume information, and video content is effective at improving SEO efforts for companies as well. Although short-form video content is incredibly popular these days, it’s important for companies to remember that there are plenty of benefits to long-form video content as well. Additionally, when companies create long-form video content, mainly for YouTube, they can then repurpose that long video into multiple short-form videos for other social media platforms such as Twitter, TikTok, Instagram, and even LinkedIn. Although short-form video content is very popular right now, if longer videos are just as engaging as the short ones, consumers are willing to stick around and watch them. Additionally, if a company is able to keep the attention of its audience for longer than 10 minutes, it gets the chance to show the brand behind the business, and the personality, and build one of the most important elements of a relationship with the customers – trust. On the other hand, through shorter video content, the viewers won’t get a chance to get to know the business or learn more about the topic that the companies are trying to cover.

Repurposing videos

There are plenty of benefits to companies repurposing the longer videos they make into short-form videos. Some of those benefits include getting the content in front of people that may not be familiar with the business otherwise, generating more brand awareness, as well as getting a lot more out of a single piece of content in general. However, it’s important to remember that the success of this type of strategy tends to depend on the type of content that the business plans to create. The strategy can also depend on how engaging the editing and the content itself are going to be, as well as the preference of the target audience, and the type of content that the audience wants to consume in the first place. That’s why it’s important for companies to begin by experimenting with different formats of content until they figure out what’s going to work for the target audience.

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