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Advertisers Brace for $71 Billion Loss in 2024 Due to Bot Clicks and Fake Traffic

As the growth of ad spend slows to 5.3%, advertisers face a growing threat to their budgets – the surge in invalid traffic (IVT)....

Social Media Advertising Hits $930 Billion Since 2017, US Leads Global Spending

The social media advertising industry has emerged as a powerhouse, with brands collectively spending a staggering $930 billion since 2017, showcasing the immense growth...

OpenX Unveils Cookieless Deal Library, Empowering Advertisers to Navigate Programmatic Shift

OpenX Technologies, Inc., a prominent omnichannel supply-side platform, has introduced a groundbreaking addition to its suite of cookieless targeting solutions – the Cookieless Deal...

9th-Grade Ukrainian Students Explore PR World at PRNEWS.IO: A Journey into Media Realms

TALLINN, – Last Friday, December 8th, a group of vibrant 9th-grade Ukrainian students living in Tallinn, Estonia, delved into the world of public...

Amazon Research Reveals Majority of European SMEs Seek Support to Boost E-Commerce Presence

New Study Shows 70% of Small and Medium Business Owners Lack Confidence in Scaling Online In a recent survey conducted by Amazon, it was discovered...

Customer-Centric Marketing: Strategies for Building Brand Loyalty

In the competitive world of business, customer-centric marketing has emerged as a fundamental strategy for building brand loyalty and long-lasting customer relationships. Brands that...
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