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YouTube Achieves Record Revenue Surpassing $9 Billion, Indicating a Rebound in Ad Spending

YouTube, a subsidiary of Google, demonstrated robust performance in Q4, reporting a significant 15.5% year-over-year increase in advertising revenue, reaching an impressive $9.2 billion....

Health Union Introduces Innovative Programmatic Solutions, Amplify+ and Audience PMP, Redefining Health Audience Engagement

Health Union, a pioneering digital health company dedicated to fostering connections among millions of individuals grappling with chronic and complex conditions, has unveiled two...

Advertisers Brace for $71 Billion Loss in 2024 Due to Bot Clicks and Fake Traffic

As the growth of ad spend slows to 5.3%, advertisers face a growing threat to their budgets – the surge in invalid traffic (IVT)....

Social Media Advertising Hits $930 Billion Since 2017, US Leads Global Spending

The social media advertising industry has emerged as a powerhouse, with brands collectively spending a staggering $930 billion since 2017, showcasing the immense growth...

OpenX Unveils Cookieless Deal Library, Empowering Advertisers to Navigate Programmatic Shift

OpenX Technologies, Inc., a prominent omnichannel supply-side platform, has introduced a groundbreaking addition to its suite of cookieless targeting solutions – the Cookieless Deal...

9th-Grade Ukrainian Students Explore PR World at PRNEWS.IO: A Journey into Media Realms

TALLINN, – Last Friday, December 8th, a group of vibrant 9th-grade Ukrainian students living in Tallinn, Estonia, delved into the world of public...
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