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Market research is a very beneficial tool that companies can use to inform everything from their marketing campaigns to their overall business decisions. Fortunately, there’s no need for companies to invest a big budget into marketing research to get all of the benefits that come from it. That’s because there are plenty of free-market research platforms available to them, but it’s always important to choose the right one.
Google Trends
Google Trends is a platform that keeps track of what the users of Google are searching for. The platform was introduced back in 2006 and is used to track the popularity of different topics over a period of time and in specific locations. According to the platform, Google processes over 100,000 searches every second, which is about 88 billion searches in a day. This makes Google the most valuable and the biggest source of search data for companies. All that a company needs to do is enter a trend, and get information on how trendy that keyword is with a score out of 100 and a line graph because the platform provides its users the data in an aggregated and categorized manner. Unfortunately, the platform doesn’t show the precise volume of searches for each term, and the topics that are shown as related to the ones that are user inputs aren’t always going to be relevant.
Think with Google
Although Think with Google is one of the less popular tools from the company, it’s incredibly powerful and free to use. It’s a platform of resources regarding figures and facts based on the data that Google has generated, as well as other research that can improve the marketing efforts of any business. For any business that wants to get a better understanding of what’s going on around the world, this platform is a great starting point. Companies can use the platform to search and figure out different trends in marketing, figure out the insights that are necessary to improve marketing campaigns, and better understand purchasing behaviors from their customers. The platform itself is categorized into four separate areas including customer insights, tools, marketing strategies, and the future of marketing. It’s a big resource of studies and statistics which makes it a great tool for any type of marketing research, but it is only limited to marketing studies.
Facebook Page Insights
The free market research tool that Facebook provides its users is Facebook Page Insights, and with nearly 3 billion monthly active users, the platform is one of the best marketing channels for businesses. The Facebook Page Insights platform provides companies with information on the audience, the health of their page, and the performance of each post that’s shared. Companies can also use the tool to see which people are following the page and the reasons they are following it, how they can increase the reach of the content they share, as well as which posts are generating a lot of engagement. Additionally, Facebook provides two different courses for anyone that’s trying to learn more about the platform, but the platform itself is only limited to the Facebook pages on a single account.
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