The Everything-PR Public Relations News Brief – EPR PR Blog
Conservation is important as it makes sure that resources persist for future generations. Conserving nature is taking care of our future. Brands are waking up to the fact that they need to take practical actions to help conserve nature and reduce our ecological footprint. More and more brands are focusing not only on profit but doing things sustainably. They choose environmentally friendly materials and contribute to raising awareness of the importance of protecting the earth. Brands are switching to paperless offices, using natural materials, and implementing recycling policies. Lindsay McCormick was genuinely concerned with the problem of plastic waste. Plastic waste is a pressing environmental issue and a massive amount of toothpaste tubes are being thrown out each year. McCormick realized that people had to change the way they brushed their teeth.
The environmentally friendly way
Our oral care routine does play a role in wreaking havoc on marine ecosystems. Toothbrushes and toothpaste tubes that are thrown away land up in oceans and landfills. McCormick is not a scientist but she wanted to do something about this. Her love of the outdoors made her teach surf lessons in the summer in Los Angeles. Sometimes the plastic in the ocean that would wash up as debris on her board motivated her to make conservation and nature documentaries. She became a producer for “House Hunters’ on HGTV. This job made her travel a lot, and the ensuing lifestyle didn’t align well with her waste-free habits. She had to throw away the travel-sized toothpaste tubes as she couldn’t refill them. The available alternatives were not to her liking. Her research led her to find out that an estimated 1 billion plastic toothpaste tubes are thrown away each year. She decided to do something about it.
The birth of an idea
She contacted friends who were dentists and dental hygienists and took online Chemistry classes. She went on to buy a machine that let her test ingredients for toothpaste in the form of a tablet. A small breath mint was made that users can place inside their mouths and munch on. This is how the name ‘Bite’ came about. The user can then use a wet toothbrush to brush their teeth. The tablets foam up in the mouth like toothpaste and the teeth end up as fresh and clean as with conventional toothpaste. Lindsay McCormick made sure that the chemicals are cruelty-free and environmentally friendly.
The ingredients
The ingredients of the tablets include bicarb soda, xylitol, peppermint, menthol, and calcium carbonate. These toothpaste tablets are a sustainable alternative that helps to reduce the amount of waste in dental products. Convenience is yet another advantage of this product as they are easy to carry around for travel.
Success
The product gained momentum when zero-waste bloggers began discussing it online. “Women’s Health,” asked McCormick to make a video about the product. Overnight the product gained publicity and she quit her job to turn Bite into a business. Now, Bite offers a range of oral hygiene products including whitening gels and bamboo toothbrushes.
The post Bite toothpaste and the mission of conservation appeared first on PR News .
